Privateer
The Artisan Athlete
Creative Director : Jana + Koos
Designer : Jana + Koos, Pip Tully
Animation : Jana + Koos, Pip Tully
Copywriter : Jana + Koos,
Account Management : Jolize Pienaar
2023 / Branding, Typography, Campaign Visual Identity + Copywriting.
Concept and design for the Privateer’s (a well known and beloved cycling adventure brand) first running capsule. Mischievous, playful and a lot of fun. Made with performance-first recycled fabrics, The (Not) Flat Earth Society celebrates the ups, downs, nooks and crannies of the world. The world is not flat, and if you’ve run on it, you know this.
theprivateer.cc